07 Marketing Entry 17 Superintelligence
Compare every channel side by side: Meta, Google, referrals, door-knocking
Superintelligence. It starts with an audit.
The text you'd send
“Show me every lead channel side by side: what each one costs and what it actually books.”
- You text“Show me every lead channel side by side: what each one costs and what it actually books.”
- It readsYour ad accounts, your CRM or job board, the field app.
- What stays yoursThe decision to move the money.
- You getOne table, updated as the jobs close, and the plain answer to "which channel pays".
- What it does
- It reads every lead, booking and sale across Meta, Google, referrals and the field, ties each job back to where it came from, and lays the channels side by side: spend, leads, quotes, sold jobs, cost per sold job.
- What it did
- For a home services company we work with, it found Meta returned the least by a wide margin, and recommended moving that money into a door-knocking team working the areas that were already producing. That changed the business model. The spend now goes where the return is highest, and it's become one of the biggest sources of new revenue in the business.
- What stays yours
- The decision to move the money.
- What it connects to
- Your ad accounts, your CRM or job board, the field app.
- What you get
- One table, updated as the jobs close, and the plain answer to "which channel pays".