Five things it changed in one business.
These happened in a home services company we work with. Each one follows the same shape: what it saw, what it proposed, what it did, and what that changed. We don't name the client, because keeping clients private is the same promise we make to you. We use a number only where it's real and it's the point.
All of it happened by text message. The owner texts it like he'd text his best manager.
Result 1
It changed where the money goes, and the business model with it
- What it saw
- Every lead, booking and sale across Meta, Google and the field. Meta returned the least by a wide margin.
- What it proposed
- Move that money into a door-knocking team working the areas that were already producing.
- What it did
- Built the channel comparison, made the case, and helped launch the field team.
- What changed
- The spend now goes where the return is highest. Door-knocking has become one of the biggest sources of new revenue in the business.
Result 2
It spotted a hot area, then designed and ran the campaign
- What it saw
- A run of installs in one neighbourhood, and many homes there that qualified for a rebate.
- What it proposed
- A door-hanger campaign on every eligible home.
- What it did
- The owner said yes. It designed the hangers and ran the whole campaign itself.
- What changed
- The jobs came in from that neighbourhood.
Result 3
It found about half a million dollars in old quotes
- What it saw
- The people quoted four to six months earlier now qualified for the new rebate.
- What it proposed
- One morning text to the owner: go back to them.
- What it did
- Listed every one, with the value. About half a million dollars of work that nobody in the company had spotted.
- What changed
- The rep went after them, and those deals are closing.
Result 4
It coaches every rep, every day, by text
- What it saw
- How each rep handled each conversation, and the objection they lost on.
- What it proposed
- A text to each rep after the call: what to say next time, and how to handle that objection.
- What it did
- It runs every day, for every rep.
- What changed
- Every rep gets sharper every week, without anyone being pulled off the road for training.
Result 5
It moved the business from one-off installs to recurring revenue
- What it saw
- The business lived on installs, and installs depend on ads and this year's demand.
- What it proposed
- A membership: reminders, tune-ups and perks after every install.
- What it did
- It signs up every customer after an install and runs the whole program itself.
- What changed
- Membership is now the steady revenue, there every month whatever the ad market does. The business stands on several revenue streams instead of one.
What's the one thing in your business you wish someone was watching every day?
Tell us on the call. The audit starts there.